About Us

Virtual tour of Sew Much More's Retail Store in Austin Texas.

Our Story

Our story begins with Ron’s father, Louis Goldkorn, a sewing machine and bicycle repairman in Riga, Latvia in the years before World War II. Faced with an increasingly hard life and the threat of a Nazi invasion, he moved to Johannesburg, South Africa, in the 1930s. There he founded his own retail sewing machine business, which he ran for the rest of his life. That is where Ron got his start.


Ron and Barbara married in 1969, and Barbara joined Ron in the store. The business flourished, eventually expanding to four stores. Then in 1984, due to South Africa’s worsening political situation, Ron, Barbara and their young family immigrated to the US and started a new business from scratch in Austin, Texas.


Sew Much More has grown to become one of the most successful sewing machine stores in America, winning many Baby Lock and BERNINA top dealer awards. In 2016, Sew Much More was awarded BERNINA's Presidential Award - their highest honor - for outstanding sales and customer support. But growth has not spoiled Sew Much More. Customers and friends who found the store in 1984 still visit and shop there.